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A place for ongoing ideas, market observations, project lessons and more human writing about technology, creative work and digital transformation.

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March 09, 2026

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Conceptual illustration about artificial intelligence as a pillar of transformation and tension in the contemporary world.
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Artificial Intelligence6 min

AI and the "nameless monster": why new technologies awaken deeply human fears

Research in psychology, sociology and technology studies — alongside reports from institutions such as Pew Research Center and the OECD — suggests that public discomfort around AI has less to do with dystopian fiction and more to do with perceived loss of control, fear of professional obsolescence and the social adaptation required by disruptive technologies.

  • Artificial Intelligence
  • Future of Work
  • Technology
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    Technology and Digital Strategy Blog | Marcos Pilgrim